May 2008

Ori Brafman introduces his forthcoming book, “Sway: The Irresistible Pull of Irrational Behavior” by sharing a very sobering tale which illustrates how even the most trusted professionals (airline pilots) can depart wildly from the rational under certain pressure conditions.

Our old friend the spider gets a lot of bad press. For example he/she has been used as an example of the weakness of centralised leadership models versus so-called “leaderless organisations” in The Starfish and The Spider. However spiders can teach teams, enterprises and networks two very important lessons: Strategic Readiness and Appropriate Response.

Teams, networks, groups and their members behave in an irrational way but quite predictably so. A good team leader will understand this and use it to everyone’s advantage. One key point is to knowing each team members motivations and whether they are operating in “social economy” or “market economy” mindsets.