Have you discovered the power of Serendipitous Collaboration yet?

The most common approach to business collaboration (Planned Collaboration) involves prior analysis of the participants to try to identify shared interests in collaboration (e.g. as complementary players in a collaborative supply network). Another more radical approach (Serendipitous Collaboration) involves putting a random mix of companies in a room and seeing what develops. Guess what – Serendipitous Collaboration works really well provided you have a good process for uncovering synergies!

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